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That number is the heart of Hooah WI's work — and it's the reason this event exists. Everything that follows is built to serve that mission: to honor Wisconsin's veterans, and to raise real support for the people fighting for them.
What if the track
could honor them?
Prospect Motorsport is a Wisconsin endurance racing team — Wisconsin drivers, Wisconsin crew, chasing a run at the world stage. We want to launch that journey not by talking about ourselves, but by giving something unforgettable to the veterans Hooah serves: a day at race pace they will never forget.
Race-simulation
ride-alongs
Veterans ride shotgun while our team runs a full race simulation — real pace, real pit stops, real strategy. Helmeted up, over the wall, out of the pits, flat down the straight. The full glory of endurance motorsport, experienced from inside the car. It's the kind of thing a person carries with them for the rest of their life.
The numbers
line up.
at the track
honored
each, in the car
number
Two days. Twenty-two veterans. Twenty-two minutes each — for the 22 lost every day — riding in car 222. Forty-four rides in all. The tribute is written into the event itself.
A real race day,
built around them
Our drivers run at pace for hours. The pit crew swarms the car on every stop — tires off, tires on — again and again. Between runs, a veteran is buckled in, and then they're gone, flat out onto the circuit. When they climb out, the next hero climbs in. It's a genuine training day for our team — and the most memorable day imaginable for the people in that passenger seat.
Hooah leads.
Prospect delivers.
Hooah WI
- Receives every dollar directly
- Chooses the veterans who ride
- Carries the mission — no pressure to fundraise beyond your comfort
Prospect Motorsport
- Provides the car, venue, and experience
- Leads the fundraising effort
- Runs the event safely, end to end
Hooah carries
none of the risk
Everyone wins —
so we can do it again
Because the day doubles as genuine development for our team, we can run it again and again — a recurring tribute, not a single event.
Unveiled at
the Chef's Table
We introduce this effort at an intimate dinner with Wisconsin's leading executives — the room where the fundraising begins. Hooah is unveiled as the heart of it, and the invitation to stand behind these veterans goes out to the brands most able to answer it.
Transparent
economics
per ride
cost to deliver
per ride
$66,000 to Hooah's mission across all 44 rides — with Prospect delivering the event at cost. A starting proposal, to shape together.
Early spring,
when Autobahn opens
The event runs when the track season begins. That gives us the runway to build it right — and it means the work of bringing companies alongside the cause can begin now, together, the moment you're in.
Let's build
this together.
This isn't a finished plan we're asking you to approve — it's an invitation to shape it with us. The mission is yours; we'd be honored to bring the track to it. Where would you want to start?